{"title":"Meetings \u0026 Events Pathway","description":"\u003cp class=\"MsoBodyText\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\"\u003eFor M\u0026amp;E coordinators, sales teams and event professionals. The outcomes will include s\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif;\"\u003etrengthening commercial awareness and maximising revenue opportunities within the M\u0026amp;E department.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"introduction-to-meetings-events-sales","title":"Introduction to Meetings \u0026 Events Sales","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eThis entry-level course is designed for Meetings \u0026amp; Events sales office professionals looking to build a strong foundation in hotel M\u0026amp;E operations. The course covers the end-to-end meetings and events journey, key terminology, operational processes, and the importance of cross-department communication in delivering successful events.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"background-color: #e4f1f2; color: #17425b; padding: 12px 16px; border-radius: 4px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eWhat You Will Learn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe different types of meetings and events business\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe customer booking journey from enquiry to event delivery\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eMeeting room set-ups and event requirements\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eDiary and space management principles\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eFood and beverage package planning\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eKey M\u0026amp;E terminology and operational processes\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe importance of communication between sales, reservations, and kitchen teams \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eBy the End of This Course, You Will Be Able To:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eUnderstand the fundamentals of hotel meetings and events operations\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eManage basic event enquiries and booking processes confidently\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIdentify suitable meeting room layouts and package options\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eCommunicate more effectively across hotel departments\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSupport the successful planning and execution of events\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003e\u003cbr\u003eCourse Format\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eOur courses combine practical hotel-based learning with interactive content, including real-life scenarios, video lessons, quizzes, multiple-choice assessments, and case studies designed to support practical understanding and workplace application.\u003c\/span\u003e\u003c\/p\u003e","brand":"Octoplus-eLearning","offers":[{"title":"Default Title","offer_id":57751182737739,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/4509\/4987\/files\/introduction-to-meetings-and-events-sales_front_475581bb-c090-4c0e-bea6-7dd8a6bd7935.png?v=1783018029"},{"product_id":"creating-a-meetings-events-strategy","title":"Creating a Meetings \u0026 Events Strategy","description":"\u003cp class=\"MsoNormal\"\u003eThis course provides insight into the commercial and strategic side of Meetings \u0026amp; Events business within hotels. Designed for M\u0026amp;E sales professionals looking to progress their careers, the course explores how to develop strategies that drive revenue, maximise space utilisation, and improve overall event performance.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #E4F1F2; color: #17425B; padding: 12px 16px; border-radius: 4px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eWhat You Will Learn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe principles of Meetings \u0026amp; Events strategy\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eHow to identify profitable M\u0026amp;E opportunities\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eMarket segmentation and demand analysis\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003ePricing, space optimisation, and revenue-driving tactics\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSales planning and performance measurement\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eHow M\u0026amp;E strategy supports overall hotel profitability\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eBy the End of This Course, You Will Be Able To\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eDevelop a commercially focused M\u0026amp;E strategy\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIdentify opportunities to grow meetings and events revenue\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eMake more strategic sales and pricing decisions\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eAnalyse M\u0026amp;E performance and business mix\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eContribute more effectively to the hotel’s commercial strategy\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eCourse Format\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eOur courses combine practical hotel-based learning with interactive content, including real-life scenarios, video lessons, quizzes, multiple-choice assessments, and case studies designed to support practical understanding and workplace application.\u003c\/p\u003e","brand":"Octoplus-eLearning","offers":[{"title":"Default Title","offer_id":57752217092427,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/4509\/4987\/files\/creating-a-meetings-and-events-strategy_front.png?v=1783019023"},{"product_id":"managing-groups-displacement-analysis","title":"Managing Groups \u0026 Displacement Analysis","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eThis course explores the impact group business has on overall hotel performance and profitability. Designed for reservations teams, Meetings \u0026amp; Events professionals, and operational staff looking to progress commercially, the course explains how group decisions influence occupancy, revenue, and long-term business performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"background-color: #E4F1F2; color: #17425B; padding: 12px 16px; border-radius: 4px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eWhat You Will Learn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe importance of the group segment within hotels\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe principles of displacement analysis\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eHow group business affects transient revenue and profitability\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e  \u003c\/span\u003eKey considerations when accepting or declining group bookings\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe relationship between group business and hotel forecasting\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eCommercial decision-making and profitability analysis \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eBy the End of This Course, You Will Be Able To:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eUnderstand the commercial value and risks of group business\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eEvaluate group opportunities more effectively\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eApply basic displacement analysis principles\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eRecognise how group decisions impact wider hotel performance\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSupport more profitable commercial decision-making\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eCourse Format\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eOur courses combine practical hotel-based learning with interactive content, including real-life scenarios, video lessons, quizzes, multiple-choice assessments, and case studies designed to support practical understanding and workplace application.\u003c\/span\u003e\u003c\/p\u003e","brand":"Octoplus-eLearning","offers":[{"title":"Default Title","offer_id":57752232427851,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/4509\/4987\/files\/managing-groups-and-displacement-analysis_front.png?v=1783019370"}],"url":"https:\/\/hospitalityelearning.co.uk\/collections\/meetings-events-pathway.oembed","provider":"Hospitality eLearning","version":"1.0","type":"link"}