{"product_id":"creating-a-meetings-events-strategy","title":"Creating a Meetings \u0026 Events Strategy","description":"\u003cp class=\"MsoNormal\"\u003eThis course provides insight into the commercial and strategic side of Meetings \u0026amp; Events business within hotels. Designed for M\u0026amp;E sales professionals looking to progress their careers, the course explores how to develop strategies that drive revenue, maximise space utilisation, and improve overall event performance.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #E4F1F2; color: #17425B; padding: 12px 16px; border-radius: 4px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eWhat You Will Learn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe principles of Meetings \u0026amp; Events strategy\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eHow to identify profitable M\u0026amp;E opportunities\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eMarket segmentation and demand analysis\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003ePricing, space optimisation, and revenue-driving tactics\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSales planning and performance measurement\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eHow M\u0026amp;E strategy supports overall hotel profitability\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eBy the End of This Course, You Will Be Able To\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eDevelop a commercially focused M\u0026amp;E strategy\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eIdentify opportunities to grow meetings and events revenue\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eMake more strategic sales and pricing decisions\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eAnalyse M\u0026amp;E performance and business mix\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eContribute more effectively to the hotel’s commercial strategy\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eCourse Format\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eOur courses combine practical hotel-based learning with interactive content, including real-life scenarios, video lessons, quizzes, multiple-choice assessments, and case studies designed to support practical understanding and workplace application.\u003c\/p\u003e","brand":"Octoplus-eLearning","offers":[{"title":"Default Title","offer_id":57752217092427,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/4509\/4987\/files\/creating-a-meetings-and-events-strategy_front.png?v=1783019023","url":"https:\/\/hospitalityelearning.co.uk\/products\/creating-a-meetings-events-strategy","provider":"Hospitality eLearning","version":"1.0","type":"link"}