{"product_id":"managing-groups-displacement-analysis","title":"Managing Groups \u0026 Displacement Analysis","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eThis course explores the impact group business has on overall hotel performance and profitability. Designed for reservations teams, Meetings \u0026amp; Events professionals, and operational staff looking to progress commercially, the course explains how group decisions influence occupancy, revenue, and long-term business performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"background-color: #E4F1F2; color: #17425B; padding: 12px 16px; border-radius: 4px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eWhat You Will Learn\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe importance of the group segment within hotels\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe principles of displacement analysis\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eHow group business affects transient revenue and profitability\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e  \u003c\/span\u003eKey considerations when accepting or declining group bookings\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eThe relationship between group business and hotel forecasting\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eCommercial decision-making and profitability analysis \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eBy the End of This Course, You Will Be Able To:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eUnderstand the commercial value and risks of group business\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eEvaluate group opportunities more effectively\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eApply basic displacement analysis principles\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eRecognise how group decisions impact wider hotel performance\u003cbr\u003e•\u003cspan style=\"mso-tab-count: 1;\"\u003e \u003c\/span\u003eSupport more profitable commercial decision-making\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eCourse Format\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #0a2f41; mso-themecolor: accent1; mso-themeshade: 128;\"\u003eOur courses combine practical hotel-based learning with interactive content, including real-life scenarios, video lessons, quizzes, multiple-choice assessments, and case studies designed to support practical understanding and workplace application.\u003c\/span\u003e\u003c\/p\u003e","brand":"Octoplus-eLearning","offers":[{"title":"Default Title","offer_id":57752232427851,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/4509\/4987\/files\/managing-groups-and-displacement-analysis_front.png?v=1783019370","url":"https:\/\/hospitalityelearning.co.uk\/products\/managing-groups-displacement-analysis","provider":"Hospitality eLearning","version":"1.0","type":"link"}