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Octoplus-eLearning

Creating a Meetings & Events Strategy

Creating a Meetings & Events Strategy

£49.00 GBP
£49.00 GBP
Sale Sold out
Taxes included.

This course provides insight into the commercial and strategic side of Meetings & Events business within hotels. Designed for M&E sales professionals looking to progress their careers, the course explores how to develop strategies that drive revenue, maximise space utilisation, and improve overall event performance.

What You Will Learn

• The principles of Meetings & Events strategy
• How to identify profitable M&E opportunities
• Market segmentation and demand analysis
• Pricing, space optimisation, and revenue-driving tactics
• Sales planning and performance measurement
• How M&E strategy supports overall hotel profitability

By the End of This Course, You Will Be Able To

• Develop a commercially focused M&E strategy
• Identify opportunities to grow meetings and events revenue
• Make more strategic sales and pricing decisions
• Analyse M&E performance and business mix
• Contribute more effectively to the hotel’s commercial strategy

Course Format

Our courses combine practical hotel-based learning with interactive content, including real-life scenarios, video lessons, quizzes, multiple-choice assessments, and case studies designed to support practical understanding and workplace application.

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Testimonials

  • ⭐️⭐️⭐️⭐️⭐️

    "The course explained revenue management in a way that was easy to understand, with real-life examples that can be put into practice straight away."

    - Hospitality Professional

  • ⭐️⭐️⭐️⭐️⭐️

    "The learning was engaging, well-structured and easy to fit around a busy work schedule. I came away with new ideas and greater confidence in making commercial decisions."

    - Hotel Manager

  • ⭐️⭐️⭐️⭐️⭐️

    "A refreshing approach to hospitality training. The content is relevant, practical, and focused on improving business performance rather than just theory. I'd happily recommend these courses to anyone looking to develop their hospitality career."

    - Hospitality Team Leader

Hotel Management Insights

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